What is Device ID Targeting?
Every mobile phone has a unique device ID number that is anonymously associated with the carrier of the device. Device ID Targeting and Geo-Fencing take advantage of that by monitoring the location information associated with each device. This information is compiled, stored on the cloud, and available for you to leverage by targeting your audience through their devices. This data is also accessible through Programmatic Advertising.
How does Device ID work?
Device ID works with programmatic advertising campaigns to target your ideal audience type based on their digital activity. For example, you may want to reach anyone who has gone to a baseball game or visited a yoga studio in the last 90 days. Once we identify the location(s) we can calculate the number of devices to be targeted and start learning about your captured audience behavior(s). From there, an Audience Insight Report is created, which is a demographic report for the users identified within the location(s). These reports leverage data to learn about demographics, visitor frequency, household income, age, etc.
Now we can determine if the target audience is desirable and use that information to run a programmatic advertising campaign. This same form of data collection is typically used to track in-store visitors and tied back to third party data on consumer addresses, specific store sales, and, in some cases, consumer email addresses. 3 Run Single Media can also run Device ID on Facebook.
Leveraging Device ID
- Visitor Targeting Reach consumers who have visited target locations in the past, regardless of where they are now.
- Conquest Visitor Targeting Reach consumers who have visited competitor locations in the past, regardless of where they are now.
- Home Address Identification & Reverse Append Link device IDs to home address, and vice versa.
- Household Extension & Lookalike Targeting Expanded audience segments that include other devices in the household and/or audience members with the same demographic and behavioral attributes.