Case Studies

The GivingPoint system has been implemented across a wide range of nonprofit industries with varying challenges in efforts to increase financial support.

Social Media Marketing


The fundraising professionals behind the design of GivingPoint – DONOR EVOLUTION have decades of fundraising experience as executives and consultants. Built from experience in private, higher education, and perfected in the consulting industry, GivingPoint – DONOR EVOLUTION has a solid foundation and has been adapted to include the most modern media.

Sound Principles – Adapted to Modern Techniques

The process is built upon sound fundraising principles: donor-type segmentation, targeted messaging, use of effective internal/external operations, effective cultivation, and stewardship techniques. With the advent of digital lead-generation marketing, social media, email marketing, and many other digital techniques, GivingPoint – DONOR EVOLUTION has adapted to incorporate the most modern, effective fundraising tools.

Intellectual Disability
GivingPoint helped to identify state-wide corporations and individuals not tied geographically to a particular…
Higher Education
DONOR EVOLUTION benchmarking was implemented with a renewed focus on donor segmentation by type:…
We began segmenting members by historic membership duration.
Food Systems
We began by developing a landing page on their website that promoted the benefits…
Human Services
Success in this effort required not only a restructure of solicitation methods, but a…
Performing Arts
We introduced the GivingPoint – DONOR EVOLUTION system to develop a consistent, easy to…
Youth Mentoring
Several messaging priorities were implemented primarily targeting client identifiers: schools, faith community, human service…