Sustainable Food Systems

Let us help you grow your business through the web

The impact of sustainable food systems (organic) on the public’s health is immeasurable. But its difficult to organize producers to make a focused messaging impact. This group came to GivingPoint in hopes of capitalizing giving opportunities among the market it serves: restaurants, grocers/markets, high-end consumers.

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

A rural, organic farming organization desired to expand its reach and develop a new Annual Fund giving program.

Solution

We began by developing a landing page on their website that promoted the benefits of sustainable food systems. A link to this page was promoted wherever their products were sold: markets, restaurants, etc. The page included a “giving opportunity” for impulse gifts. We developed a direct mail campaign using their existing mailing list. Visitors to the website were tracked and as self-identified added to the mailing list. We identified select industry partners for personal cultivation.

Results

The GivingPoint – DONOR EVOLUTION system took the organization from essentially no Annual Fund operations to raising over $100,000 in an 18-month period. In addition, the mailing list of donor prospects increased by over 100% in the same period.