The impact of sustainable food systems (organic) on the public’s health is immeasurable. But its difficult to organize producers to make a focused messaging impact. This group came to GivingPoint in hopes of capitalizing giving opportunities among the market it serves: restaurants, grocers/markets, high-end consumers.
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A rural, organic farming organization desired to expand its reach and develop a new Annual Fund giving program.
We began by developing a landing page on their website that promoted the benefits of sustainable food systems. A link to this page was promoted wherever their products were sold: markets, restaurants, etc. The page included a “giving opportunity” for impulse gifts. We developed a direct mail campaign using their existing mailing list. Visitors to the website were tracked and as self-identified added to the mailing list. We identified select industry partners for personal cultivation.
The GivingPoint – DONOR EVOLUTION system took the organization from essentially no Annual Fund operations to raising over $100,000 in an 18-month period. In addition, the mailing list of donor prospects increased by over 100% in the same period.
Success in this effort required not only a restructure of solicitation methods, but a…
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