Performing Arts

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Performing Arts organizations add tremendous value to quality of life in our communities. But the competition for financial support is extreme in this many-faceted industry. This group approached GivingPoint to get organized, be more consistent, and stand out among arts benefactors.

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

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Challenge

A theatre company was struggling with repeat staff turnover and lack of consistency in its Annual Fund.

Solution

We introduced the GivingPoint – DONOR EVOLUTION system to develop a consistent, easy to implement plan that would have an impact even through times of staff turnover.

Results

The executive director complimented our system saying, “For the first time in my ten years here we have a plan. We understand what we need to be doing on a daily, weekly, and monthly basis. We have direction.”