A conscientious, successful state-wide organization was faced with increasing financial needs to support its broad mission. It did not want its Annual Fund efforts to affect the critical fundraising efforts of regional affiliates. The board and CEO approached GivingPoint for a solution.
Impressions, Click Through Rates and Conversions
Traffic monitoring and management
Social shares by network
This state-wide organization was already quite successful in its fundraising capacity when it approached GivingPoint.The issue was navigating among the many district chapters incorporated under its charter, each with its own fundraising program.
GivingPoint helped to identify state-wide corporations and individuals not tied geographically to a particular district organization. These companies were solicitated via focused messages, direct mail and personal cultivation by executives and board members.
Over a 2-year period, dozens of new donors to the state-wide organization without any interference with district chapters. The organization continues to expand its reach and impact.
Success in this effort required not only a restructure of solicitation methods, but a…
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