Higher Education

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Gifts to education organizations represent 17.5% of all giving in the US. It’s a great place to raise money. But when your Board of Directors says, “We need to reach new heights in the Annual Fund,” where do you turn? This University’s Foundation turned to GivingPoint for an accountable strategy.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

A supporting foundation at a regional university approached GivingPoint with a desire to raise their Annual Fund from $169,000 to $400,000 over a four-year period.

Solution

DONOR EVOLUTION benchmarking was implemented with a renewed focus on donor segmentation by type: first-time, 2nd gift, sustained. A new definition of “major donor” to the Annual Fund was introduced with personal cultivation as a technique.

Results

$400,000 Annual Fund Goal was attained in year three.

0.09% CTR

20% less CPA

272% ROI

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