Annual Fund Donor Acquisition Pricing
Evolve your Annual Fundraising! Our Giving Point product consists of a team of highly skilled digital marketers following our fundraising digital marketing strategy to grow your donor base. This is the foundation to building a donor constituency so you can focus your time nurturing donor relationships and avoid the constant turn around of personnel.Getting Started
Getting started is easy. We have a simple, 3-step process to get your organization up and running with GivingPoint – DONOR EVOLUTION.
Assessment
- 3 Run Single Media does a brief development audit to establish the status of your current Annual Fund benchmarks.
- Your benchmarks become the foundation of your plan. Annual Goal = beat the benchmarks!!
Strategy
- Together, we choose a service level best for your organization’s status and fundraising goals.
- Your message and your target audience for new and sustained donors become the guiding principle.
Implement
- Begin all phases of creative, web pages, content, advertising structure and account setup.
- Ramp up activities run for the first 3 - 4 months of the campaign(s) gathering vital analytical data.
ONLINE AWARENESS
Setup Fee: $500
*12 Month Contract Term
One time setup fee includes ad creatives and landing page. Fully optimized to meet the needs of your objective.
- Keyword research
- Tracking code setup & verification
- Ad Creative
- Landing Pages
- Strategy & Goal Audit
Listing Builder kick-starts your organization's online presence.
- Listing Sync: Sync to popular listing sources (Google, Facebook, Instagram, Twitter)
- Your business listing is optimized for local searches
- Access to Google Insights on your business center dashboard
Be found and accurate where customers are searching and rank higher on search engines. Listing Distribution accomplishes this for you by submitting business listing information to the four data aggregators, ensuring your business information is consistent, updated, and accurate on 300+ sources with a click of a button.
Cut through the clutter associated with managing online reputations. Reputation Management gives you control over the most important aspects of your online reputation, including reviews, listings, and social media.
Content Post & Boosting: 1x Week
- Social page build
- 1 social post/week on the social network of your choice
Custom Images: 1x Week
Examples include:
- Adding your logo
- Adding a caption or text overlay
- Adding shapes
- Adding color filters
Extended Reach
- Get your posts published in multiple social media channels.
Ads Targeted Display
Creating awareness and brand recognition is important. Consumers need to know who you are and what you do before they decide to purchase your product or service
- Used as the beginning to build a multi-stage funnel campaign
- Each campaign is saved and builds upon the next
- Perfect as a foundation for every campaign
Includes Advertising Media Spend
- Reach more people and maximize your results
Ads Creative & Landing Page
- Ad creatives provided in the most popular ad sizes
- Landing page optimized for best performance to meet objective
- Call tracking number and unlimited minutes if calls is the objective
- Conversion tag tracking if online conversions or e-commerce is the objective
- Audience research
- Keyword research
- Campaign audit & launch
- Daily reporting on campaign performance
Advertising Intelligence is our PPC and digital ad reporting tool that brings campaigns from multiple platforms under one roof. Pull in data from Google Ads and Facebook Ads for easy comparison.
- Facebook & Google Ad Reporting Dashboard
- Easy to use and understand
- Delivers the most important metrics, including real ROI
ADVANCED ENGAGEMENT
Setup Fee: $500
*24 Month Contract Term
What's included in Setup?
- Keyword research
- Competitor research
- Tracking code setup & verification
- Ad proofing
- Creative creation
- Landing Pages
- Campaign audit & launch
The final step to the complete and best listing solution on the market.
Listing Builder kick-starts your organization's online presence.
- Listing Sync: Sync to popular listing sources (Google, Facebook, Instagram, Twitter)
- Your business listing is optimized for local searches
- Access to Google Insights on your business center dashboard
Be found and accurate where customers are searching and rank higher on search engines. Listing Distribution accomplishes this for you by submitting business listing information to the four data aggregators, ensuring your business information is consistent, updated, and accurate on 300+ sources with a click of a button.
Cut through the clutter associated with managing online reputations. Reputation Management gives you control over the most important aspects of your online reputation, including reviews, listings, and social media.
Content Post & Boosting: 2x Week
- Social page build
- 1 social post/week on the social network of your choice
Custom Images: 2x Week
Examples include:
- Adding your logo
- Adding a caption or text overlay
- Adding shapes
- Adding color filters
Content Post & Boosting: 1x Week
- Social page build
- 1 social post/week on the social network of your choice
Extended Reach
- Get your posts published in multiple social media channels.
Generate leads, schedule ready-to-publish content, and collaborate from one place. Social Marketing makes managing social media simple.
Online Conversions
Drive leads and/or online conversions.
- Tracks conversions based off customers reaching confirmation page
- Optimized to number of leads or online conversions
- Standard Media Spend
Increased Media Spend Included
- Reach more people and maximize your results
Ads Creative & Landing Page
- Ad creatives provided in the most popular ad sizes
- Landing page optimized for best performance to meet objective
- Call tracking number and unlimited minutes if calls is the objective
- Conversion tag tracking if online conversions or e-commerce is the objective
- Audience research
- Keyword research
- Campaign audit & launch
- Daily reporting on campaign performance
Unlocking the full power of Advertising Intelligence with Advanced Reporting.
Unlock in-depth performance tracking and tools.
- Customize report date ranges - evaluate specific advertising time frames in the past to determine what ad campaign has worked best, and when.
- Supports Multi-location - select which specific advertising campaigns you would like to display.
- Customized Advertising Intelligence - configurable campaign metrics to display what you want to see, including ROI.
- Google Search Ads
- Google Display Ads
- YouTube Ads
- Google Shopping Ads
- Gmail Ads
- Facebook Ads
- Instagram Ads
- Messenger Ads
- Audience Network Ads
ENHANCED GROWTH
Setup Fee: $500
*24 Month Contract Term
- What's included in Setup?
- Keyword research
- Competitor research
- Tracking code setup & verification
- Ad proofing
- Creative creation
- Landing Pages
- Campaign audit & launch
The final step to the complete and best listing solution on the market.
Listing Builder kick-starts your organization's online presence.
- Listing Sync: Sync to popular listing sources (Google, Facebook, Instagram, Twitter)
- Your business listing is optimized for local searches
- Access to Google Insights on your business center dashboard
Be found and accurate where customers are searching and rank higher on search engines. Listing Distribution accomplishes this for you by submitting business listing information to the four data aggregators, ensuring your business information is consistent, updated, and accurate on 300+ sources with a click of a button.
Cut through the clutter associated with managing online reputations. Reputation Management gives you control over the most important aspects of your online reputation, including reviews, listings, and social media.
Content Post & Boosting: 3x Week
- Social page build
- 1 social post/week on the social network of your choice
Custom Images: 3x Week
Examples include:
- Adding your logo
- Adding a caption or text overlay
- Adding shapes
- Adding color filters
Content Post & Boosting: 1x Week
- Social page build
- 1 social post/week on the social network of your choice
Extended Reach
- Get your posts published in multiple social media channels.
Generate leads, schedule ready-to-publish content, and collaborate from one place. Social Marketing makes managing social media simple.
Advanced Online Conversions
Drive leads and/or online conversions, this approach is to influence behavior to the identified target audience and drive that audience towards a measurable conversion.
- Tracks conversions based off customers reaching confirmation page
- Optimized to number of leads or online conversions
- Premium Media Spend
Large Media Spend Included
- Reach more people and maximize your results
Ads Creative & Landing Page
- Ad creatives provided in the most popular ad sizes
- Landing page optimized for best performance to meet objective
- Call tracking number and unlimited minutes if calls is the objective
- Conversion tag tracking if online conversions or e-commerce is the objective
- Audience research
- Keyword research
- Campaign audit & launch
- Daily reporting on campaign performance
Unlocking the full power of Advertising Intelligence with Advanced Reporting.
Unlock in-depth performance tracking and tools.
- Customize report date ranges - evaluate specific advertising time frames in the past to determine what ad campaign has worked best, and when.
- Supports Multi-location - select which specific advertising campaigns you would like to display.
- Customized Advertising Intelligence - configurable campaign metrics to display what you want to see, including ROI.
- Google Search Ads
- Google Display Ads
- YouTube Ads
- Google Shopping Ads
- Gmail Ads
- Facebook Ads
- Instagram Ads
- Messenger Ads
- Audience Network Ads
Donation Landing Pages
(Included with all plans with our card processing services)
Frequently Asked Questions
Is Search Engine Submission Necessary?
What’s The Deal With Paid Search Submissions?
Can Any Inbound Linking Hurt My Ranking?
Are Blogs Good for SEO?
How Do I Make My Site Search Engine Friendly?
More about SEO:
GivingPoint Case Studies
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“We’ve looked at a lot of SEO solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.”
“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”
