Annual Fund Donor Acquisition Pricing

Evolve your Annual Fundraising!  Our Giving Point product consists of a team of highly skilled digital marketers following our fundraising digital marketing strategy to grow your donor base.   This is the foundation to building a donor constituency so you can focus your time nurturing donor relationships and avoid the constant turn around of personnel.

Getting Started

Getting started is easy. We have a simple, 3-step process to get your organization up and running with GivingPoint – DONOR EVOLUTION.

Assessment

  • 3 Run Single Media does a brief development audit to establish the status of your current  Annual Fund benchmarks.
  • Your benchmarks become the foundation of your plan. Annual Goal = beat the benchmarks!!

Strategy

  • Together, we choose a service level best for your organization’s status and fundraising goals.
  • Your message and your target audience for new and sustained donors become the guiding principle.

Implement

  • Begin all phases of creative, web pages, content, advertising structure and account setup.
  • Ramp up activities run for the first 3 - 4 months of the campaign(s) gathering vital analytical data.

ONLINE AWARENESS

$2,485

Ideal for organizations starting to build an online presence.

Getting Started

Setup Fee: $500

*12 Month Contract Term

One time setup fee includes ad creatives and landing page. Fully optimized to meet the needs of your objective.

 

  • Keyword research
  • Tracking code setup & verification
  • Ad Creative
  • Landing Pages
  • Strategy & Goal Audit
Listing Sync PRO          

Listing Builder kick-starts your organization's online presence.

  • Listing Sync: Sync to popular listing sources (Google, Facebook, Instagram, Twitter)
  • Your business listing is optimized for local searches
  • Access to Google Insights on your business center dashboard
Listing Distribution

Be found and accurate where customers are searching and rank higher on search engines. Listing Distribution accomplishes this for you by submitting business listing information to the four data aggregators, ensuring your business information is consistent, updated, and accurate on 300+ sources with a click of a button.

Reputation Management Express

 Cut through the clutter associated with managing online reputations. Reputation Management gives you control over the most important aspects of your online reputation, including reviews, listings, and social media.

Social Media Content 1x     

Content Post & Boosting: 1x Week

  • Social page build
  • 1 social post/week on the social network of your choice

Custom Images: 1x Week
Examples include:

  • Adding your logo
  • Adding a caption or text overlay
  • Adding shapes
  • Adding color filters

Extended Reach

  • Get your posts published in multiple social media channels.
Digital Ads | Lite      

Ads Targeted Display

Creating awareness and brand recognition is important. Consumers need to know who you are and what you do before they decide to purchase your product or service

  • Used as the beginning to build a multi-stage funnel campaign
  • Each campaign is saved and builds upon the next
  • Perfect as a foundation for every campaign

Includes Advertising Media Spend

  • Reach more people and maximize your results
Creative & Landing Page

Ads Creative & Landing Page

  • Ad creatives provided in the most popular ad sizes
  • Landing page optimized for best performance to meet objective
  • Call tracking number and unlimited minutes if calls is the objective
  • Conversion tag tracking if online conversions or e-commerce is the objective
  • Audience research
  • Keyword research
  • Campaign audit & launch
  • Daily reporting on campaign performance
Advertising Intelligence

Advertising Intelligence is our PPC and digital ad reporting tool that brings campaigns from multiple platforms under one roof. Pull in data from Google Ads and Facebook Ads for easy comparison.

  • Facebook & Google Ad Reporting Dashboard
  • Easy to use and understand
  • Delivers the most important metrics, including real ROI

ADVANCED ENGAGEMENT

$3,650

Ideal for organizations with a limited budget needing a boost.

Getting Started

Setup Fee: $500

*24 Month Contract Term

 

What's included in Setup?

  • Keyword research
  • Competitor research
  • Tracking code setup & verification
  • Ad proofing
  • Creative creation
  • Landing Pages
  • Campaign audit & launch
Listing PRO w/YEXT                           

The final step to the complete and best listing solution on the market.

 

Listing Builder kick-starts your organization's online presence.

  • Listing Sync: Sync to popular listing sources (Google, Facebook, Instagram, Twitter)
  • Your business listing is optimized for local searches
  • Access to Google Insights on your business center dashboard
Listing Distribution

Be found and accurate where customers are searching and rank higher on search engines. Listing Distribution accomplishes this for you by submitting business listing information to the four data aggregators, ensuring your business information is consistent, updated, and accurate on 300+ sources with a click of a button.

Reputation Management PRO

 Cut through the clutter associated with managing online reputations. Reputation Management gives you control over the most important aspects of your online reputation, including reviews, listings, and social media.

Social Media Content 2x

Content Post & Boosting: 2x Week

  • Social page build
  • 1 social post/week on the social network of your choice

Custom Images: 2x Week
Examples include:

  • Adding your logo
  • Adding a caption or text overlay
  • Adding shapes
  • Adding color filters

Content Post & Boosting: 1x Week

  • Social page build
  • 1 social post/week on the social network of your choice

Extended Reach

  • Get your posts published in multiple social media channels.
Social Marketing PRO

Generate leads, schedule ready-to-publish content, and collaborate from one place. Social Marketing makes managing social media simple.

Digital Ads | Standard

Online Conversions

Drive leads and/or online conversions.

  • Tracks conversions based off customers reaching confirmation page
  • Optimized to number of leads or online conversions
  • Standard Media Spend

Increased Media Spend Included

  • Reach more people and maximize your results
Creative & Landing Page       

Ads Creative & Landing Page

  • Ad creatives provided in the most popular ad sizes
  • Landing page optimized for best performance to meet objective
  • Call tracking number and unlimited minutes if calls is the objective
  • Conversion tag tracking if online conversions or e-commerce is the objective
  • Audience research
  • Keyword research
  • Campaign audit & launch
  • Daily reporting on campaign performance
Advanced Reporting

Unlocking the full power of Advertising Intelligence with Advanced Reporting.

Unlock in-depth performance tracking and tools.

  • Customize report date ranges - evaluate specific advertising time frames in the past to determine what ad campaign has worked best, and when.
  • Supports Multi-location - select which specific advertising campaigns you would like to display.
  • Customized Advertising Intelligence - configurable campaign metrics to display what you want to see, including ROI.
 
Expanded Ad Campaign platforms to pull in data from:
  • Google Search Ads
  • Google Display Ads
  • YouTube Ads
  • Google Shopping Ads
  • Gmail Ads
  • Facebook Ads
  • Instagram Ads
  • Messenger Ads
  • Audience Network Ads

ENHANCED GROWTH

$4,975

Ideal for organizations with the goal to reach massive audiences.

Getting Started

Setup Fee: $500

*24 Month Contract Term

 

  • What's included in Setup?
  • Keyword research
  • Competitor research
  • Tracking code setup & verification
  • Ad proofing
  • Creative creation
  • Landing Pages
  • Campaign audit & launch
Listings PRO w/YEXT                     

The final step to the complete and best listing solution on the market.

Listing Builder kick-starts your organization's online presence.

  • Listing Sync: Sync to popular listing sources (Google, Facebook, Instagram, Twitter)
  • Your business listing is optimized for local searches
  • Access to Google Insights on your business center dashboard
Listing Distribution

Be found and accurate where customers are searching and rank higher on search engines. Listing Distribution accomplishes this for you by submitting business listing information to the four data aggregators, ensuring your business information is consistent, updated, and accurate on 300+ sources with a click of a button.

Reputations Management PRO

 Cut through the clutter associated with managing online reputations. Reputation Management gives you control over the most important aspects of your online reputation, including reviews, listings, and social media.

Social Media Content 3x

Content Post & Boosting: 3x Week

  • Social page build
  • 1 social post/week on the social network of your choice

Custom Images: 3x Week
Examples include:

  • Adding your logo
  • Adding a caption or text overlay
  • Adding shapes
  • Adding color filters

Content Post & Boosting: 1x Week

  • Social page build
  • 1 social post/week on the social network of your choice

Extended Reach

  • Get your posts published in multiple social media channels.
Social Marketing PRO

Generate leads, schedule ready-to-publish content, and collaborate from one place. Social Marketing makes managing social media simple.

Digital Ads | Premium

Advanced Online Conversions

Drive leads and/or online conversions, this approach is to influence behavior to the identified target audience and drive that audience towards a measurable conversion.

  • Tracks conversions based off customers reaching confirmation page
  • Optimized to number of leads or online conversions
  • Premium Media Spend

Large Media Spend Included

  • Reach more people and maximize your results
Creative & Landing Page

Ads Creative & Landing Page

  • Ad creatives provided in the most popular ad sizes
  • Landing page optimized for best performance to meet objective
  • Call tracking number and unlimited minutes if calls is the objective
  • Conversion tag tracking if online conversions or e-commerce is the objective
  • Audience research
  • Keyword research
  • Campaign audit & launch
  • Daily reporting on campaign performance
Advanced Reporting

Unlocking the full power of Advertising Intelligence with Advanced Reporting.

 

Unlock in-depth performance tracking and tools.

  • Customize report date ranges - evaluate specific advertising time frames in the past to determine what ad campaign has worked best, and when.
  • Supports Multi-location - select which specific advertising campaigns you would like to display.
  • Customized Advertising Intelligence - configurable campaign metrics to display what you want to see, including ROI.
 
Expanded Ad Campaign platforms to pull in data from:
  • Google Search Ads
  • Google Display Ads
  • YouTube Ads
  • Google Shopping Ads
  • Gmail Ads
  • Facebook Ads
  • Instagram Ads
  • Messenger Ads
  • Audience Network Ads

Donation Landing Pages

(Included with all plans with our card processing services)

No more wondering what donor acquisition strategy is working, our digital model tracks all activities & results to maximize your donor acquisition and donations. A new era of donor acquisition has been reached and it is called Giving Point!

Frequently Asked Questions

Is Search Engine Submission Necessary?

The simple answer is no, a search engine submission isn’t necessary. The majority of search engines, notably Google, crawl and index pages by following links. By that logic, a single inbound link from any previously indexed page will identify your page to the engine.

What’s The Deal With Paid Search Submissions?

Many SEO companies offer paid search submissions but beware: It doesn’t cost a penny to get indexed by the major search engines. And it shouldn’t cost you anything, either. In fact, you don’t even need to submit your site to search engines.

Can Any Inbound Linking Hurt My Ranking?

The answer is clear and simple: No, inbound linking cannot hurt your search ranking. If inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

Are Blogs Good for SEO?

Whether blogs are good for SEO purposes is actually irrelevant--the content is key. Blogs are simply publishing platforms. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software - especially for the for non-technical user.

How Do I Make My Site Search Engine Friendly?

The best way to make your site more search engine friendly is often to simply add more text. The content must add value and be on topic, but the addition will create a new set of keywords and phrases for the search engines to crawl. Think of these terms as new ‘gateways’ for the engines - the injection of text will provide new doorways for traffic.

More about SEO:

Inbound linking is very important. In fact, acquiring back-links may be the most important thing in SEO. Nonetheless, a website owner shouldn’t have to “scout” or “hunt” for links. If the presented content is interesting, useful, and/or important, there is a natural tendency among web users to share information.

GivingPoint Case Studies

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