What is IP Targeting?
IP Targeting is a cookie-free way of reaching a consumer by matching their physical address with an IP address. 3 Run leverages third party matching data to help identify direct return on investment. The proprietary matching of a physical address to an IP address allows us to reach a target audience on a one-to-one basis. This one-to-one matching gives the unique ability for 3 Run to monitor sales, return on ad spend, and more by matching those who were targeted with those who made actual purchases.
3 Run and its partners work with non-profits on making their internal donor lists targetable online. For example, IP Targeting allows 3 Run clients to use their own donor records to create first-party data and reach those donors in a unique, differentiated way. Or if your organization has a list of prospective donors that have not donated or converted to becoming a donor, IP Targeting allows for a campaign to target them specifically.
IP Targeting is a creative way of leveraging data that is unique to an individual business. Companies use historic purchasing information, acquisition lists, new mover addresses, voter registration data, and more to create unique IP Targeting data segments reaching audiences on demand.
3 Run and its network partners offer the highest quality address matching to an IP address in the industry by partnering with data providers to achieve results. Our dominant buying power allows us to offer a friendly rate for one of the most expensive and advanced forms of online marketing.