A successful, process-driven system, built by fundraisers, to identify donor prospects that care about your mission. Build financial support through new and sustained giving.

So much is riding on the success of your annual fundraising. Bridging the gap between operations revenue and expenses. Identifying new donor prospects while sustaining donors who will upgrade over time to become major, capital campaign, and planned giving donors. This is just the beginning.

Your annual fundraising results cannot be left to chance.

GivingPoint | DONOR EVOLUTION is a fundraising system built for fundraisers by fundraisers. It represents the convergence of proven, sound, long-standing fundraising processes with 21st century digital lead generation marketing. Be more confident in your Annual Fund results with GivingPoint. |DONOR EVOLUTION.

GivingPoint. | DONOR EVOLUTION is built upon the donor continuum

We understand fundraising and the continuum represented from impulse gift to major and planned gifts. Each stage, from donor prospect identification through major gift acquisition has unique, critical cultivation, relationship-building features. There are no shortcuts.


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From donor data you provide to new donors acquired, we analyze, segment, and target message prospects in all categories;  testing their awareness, propensity to give, and capacity at which they will commit to the mission of your organization.


For impulse gifts we use various digital media strategies, included but not limited to: social media, email, advertising, content and video to promote your mission where your most likely donors are hanging out.  Renewals and sustained givers are kept close with targeted digital messaging and good old fashioned direct mail. Yup, its still very effective.


We’re meticulous in our analysis of your supporters. You’ll hear us use words like KPI – key performance indicators: conversions, attrition/retention, spike-up, plateau, recency, frequency…. What it all means is that we are keeping an eye on how your donors are moving within the donor continuum. We find where they fit and keep them as sustained donors.


Annual Funds are generally internal operations. We can’t afford a great deal of external personal cultivation for the Annual Fund. Or can we? What if “the system” was identifying major gift prospects? What if “the system” was handling segmented messaging, direct mail, and adjustments to reduce LYBNT and SYBNT counts? What if?


If the Annual Fund system is working for you rather than you working for it, then development officers can spend their time “in the field” building major donor relationships and promoting stewardship. They’d know where to go, when to go, and when to discuss upgrades, planned gifts, and any number of other opportunities that grow your organization’s mission.


A good Alpha results in a good Omega. What we do well early in the donor continuum builds momentum. A well-stocked donor pool allows you to identify persons interested in supporting your organization long-term. No need to start every year at zero. Systems, process, analysis, integrated action --- all designed to result in better fundraising. That’s what GivingPoint – DONOR EVOLUTION does for you.

Find the right level of services for your Organization

Ideal for organizations starting to build an online presence.

Ideal for organizations with a limited budget needing a boost.

For organizations with the goal to reach massive audiences.

Getting Started

Getting started is easy. We have a simple, 3-step process to get your organization up and running with GivingPoint. | DONOR EVOLUTION.

gp_45   Assess

3 Run Single Media conducts a brief development audit to learn more about your Annual Fundraising operations and benchmarks.
Your benchmarks are the foundation of our strategy. Our Collective Goal: Beat the Benchmarks!!

gp_45   Strategize

Together, we choose a service level best for your organization’s status and fundraising goals.
Your message and your target audience for new and sustained donors become the guiding principle.

gp_45   Implement

Begin all phases of creative, web pages, content, advertising structure and account setup.
Ramp up activities run for the first 3 - 4 months of the campaign(s) gathering vital analytical data.