Digital Advertising & Marketing

Become more visible on multiple networks for an effective presence leading to a considerable increase of sales, profitability, and cost efficiency for your organizaion.

Connecting with Donors

Connecting with your donor prospects and impacting them in a way that gets them to act is what we do. It takes a coordinated, enhanced approach to leverage all channels – display, paid search, Google Ad Grants, social media.

This creates an effective closing funnel:

Prospecting | Engagement | Conversion | Retention.

Donor Prospect Conversion Funnel

Creating a funnel starts with targeting — not channels. We segment your donors and target each group in different ways depending on their desired channel, demographic, interests, etc

After we segment, we break down our marketing efforts into four layers.

When you combine these layers, you’ll see that you connect your targeting to messaging and channels to move audiences along. The result is a donor journey that ends in a long-term commitment to your organization.

Prospecting

Reach out and make a strong first impression

Engagement

Highlight your mission and its impact

Conversion

Inspire prospects to make a donation

Retention

Cultivate and nurture your new relationships

Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our customer focused team will improve your traffic flow and increase sales for your web-based operations.

SEO is the lifeline of online marketing. We offer our valued clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, Yandex and Yahoo.

Keyword Research / Strategy

One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.

Activity Reports

We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.